Foundation Marketing

1Password’s Reddit-Based Approach to User Retention | Vol 237

Foundation Team — Thu, 24 Apr 2025 20:44:39 +0000

Welcome to Volume 237 👋 Happy Thursday! In this week’s newsletter, we cover: 🖱️ AI Overviews Take a Bite Out of Click-Through Rates 📈 1Password’s Reddit-Based Approach to User Retention 👀 The Latest in B2B SaaS This Week 🧠 This Week’s Brain Food ➕ The Best Content Across the Web Let’s get into it. Ahrefs: […]

The post 1Password’s Reddit-Based Approach to User Retention | Vol 237 first appeared on Foundation Marketing.

1Password’s Reddit-Based Approach to User Retention

Ethan Crump — Thu, 24 Apr 2025 20:03:45 +0000

If your Reddit strategy is just reposting blog links and case studies, you’re missing its real potential Yes. it’s a powerful distribution channel. But it’s also an amazing platform for collecting unfiltered customer feedback, communicating with your power users, and building authentic relationships that drive retention. Too often, brands treat Reddit solely through the lens […]

The post 1Password’s Reddit-Based Approach to User Retention first appeared on Foundation Marketing.

How brightwheel’s Educational Content Drives 100K+ Monthly Organic Visits | Vol 236

Foundation Team — Thu, 17 Apr 2025 19:00:18 +0000

Welcome to Volume 236 👋 Happy Thursday! In this week’s newsletter, we cover: ⛈️ Adobe’s BlueSky Adventure Turns Stormy 📚 How brightwheel’s Educational Content Drives 100K+ Monthly Visits 👀 The Latest in B2B SaaS This Week 🧠 This Week’s Brain Food ➕ The Best Content Across the Web Let’s get into it. Adobe’s BlueSky Adventure […]

The post How brightwheel’s Educational Content Drives 100K+ Monthly Organic Visits | Vol 236 first appeared on Foundation Marketing.

How brightwheel’s Educational Content Drives 100K+ Monthly Organic Visits

Ethan Crump — Thu, 17 Apr 2025 18:30:59 +0000

At Foundation, we follow a cardinal rule for content: If it doesn’t do one of the 4 E’s, educate, engage, entertain, or empower, it’s probably not worth creating. People rarely take action unless you connect with them on an emotional level or help solve an immediate problem. And that’s exactly what the 4 E’s aim […]

The post How brightwheel’s Educational Content Drives 100K+ Monthly Organic Visits first appeared on Foundation Marketing.

The HR Glossary Driving 95% of Personio’s Organic Traffic | Vol 235

Foundation Team — Thu, 10 Apr 2025 21:05:15 +0000

Welcome to Volume 235 👋 Happy Thursday! In this week’s newsletter, we cover: 📖 Personio’s Glossary Drives 400,000+ Monthly Visits 👀 The Latest in B2B SaaS This Week 🧠 This Week’s Brain Food ➕ The Best Content Across the Web Let’s get into it. How Personio’s Glossary Drives 400,000+ Monthly Organic Visits Personio may be […]

The post The HR Glossary Driving 95% of Personio’s Organic Traffic | Vol 235 first appeared on Foundation Marketing.

How Personio Drives 400,000+ Monthly Organic Visits with a Glossary Strategy

Ethan Crump — Thu, 10 Apr 2025 20:37:27 +0000

The most powerful SEO strategies aren’t always the most complex. While some brands chase algorithm changes with sophisticated content plans, European HR software provider Personio has quietly built an SEO empire with a refreshingly straightforward approach. Their secret? A laser focus on one content type that many B2B brands overlook: the humble glossary. The results […]

The post How Personio Drives 400,000+ Monthly Organic Visits with a Glossary Strategy first appeared on Foundation Marketing.

How Brex Built a $280K SEO Moat in Just 8 Months | Vol 234

Foundation Team — Thu, 03 Apr 2025 20:45:55 +0000

Welcome to Volume 234 👋 Happy Thursday! In this week’s newsletter, we cover: 💰 How Brex Built a $280K SEO Moat in Just 8 Months 👀 The Latest in B2B SaaS This Week 🧠 This Week’s Brain Food ➕ The Best Content Across the Web Let’s get into it. Swipe the Content Repurposing Blueprint Used […]

The post How Brex Built a $280K SEO Moat in Just 8 Months | Vol 234 first appeared on Foundation Marketing.

How Brex Grew a $280K SEO Moat in Just 8 Months

Ethan Crump — Thu, 03 Apr 2025 19:57:48 +0000

Make every dollar count has long been Brex’s tagline. But lately, it feels more like they’re making every word count. With the launch of its Spend Trends subfolder in August 2024, Brex has rolled out a content strategy that’s as methodical as it is impactful — targeting mid- and bottom-funnel searchers with high commercial intent. […]

The post How Brex Grew a $280K SEO Moat in Just 8 Months first appeared on Foundation Marketing.

SoFi’s Calculated Strategy: 70k+ Visits in Less than 1 Year | Vol 233

Foundation Team — Thu, 27 Mar 2025 20:28:04 +0000

Welcome to Volume 233 👋 Happy Thursday! In this week’s newsletter, we cover: SoFi’s Calculated Strategy: 70k+ Visits in Less than 1 Year 👀 The Latest in B2B SaaS This Week 🧠 This Week’s Brain Food ➕ The Best Content Across the Web Let’s get into it. Swipe the Content Repurposing Blueprint Used By Canva, […]

The post SoFi’s Calculated Strategy: 70k+ Visits in Less than 1 Year | Vol 233 first appeared on Foundation Marketing.

SoFi’s Calculated Strategy: 70,000+ Visits in Less than 1 Year

Ethan Crump — Thu, 27 Mar 2025 19:52:27 +0000

Most marketers still think content is just about cranking out articles. But the brands that are truly winning at SEO? They’re thinking differently. Take SoFi, whose calculator subfolder has quickly become one of their most successful traffic-generating assets. Since launching in early 2024, this collection of 26 financial tools has netted them over 70,000 monthly […]

The post SoFi’s Calculated Strategy: 70,000+ Visits in Less than 1 Year first appeared on Foundation Marketing.

The Towering Success of Autodesk’s Construction Blog | Vol 232

Foundation Team — Thu, 20 Mar 2025 20:52:49 +0000

Welcome to Volume 232 👋 Happy Thursday! In this week’s newsletter, we cover: The Towering Success of Autodesk’s Construction Blog 👀 The Latest in B2B SaaS This Week 🧠 This Week’s Brain Food ➕ The Best Content Across the Web Let’s get into it. Swipe the Content Repurposing Blueprint Used By Canva, Mailchimp, and Eventbrite […]

The post The Towering Success of Autodesk’s Construction Blog | Vol 232 first appeared on Foundation Marketing.

Autodesk’s Construction Blog: How They Built A 17M Backlink Content Moat

Ethan Crump — Thu, 20 Mar 2025 20:27:34 +0000

This is not a riddle: What does the process of building a modern high-rise condominium have in common with content marketing? Not a thing, at first glance — unless you happen to run Autodesk’s construction blog. Then, the two are almost synonymous. In just over a year, Autodesk has accomplished something remarkably similar to raising […]

The post Autodesk’s Construction Blog: How They Built A 17M Backlink Content Moat first appeared on Foundation Marketing.

How SaaS Product vidIQ’s Strategic Shift Skyrocketed Sales | Vol 231

Foundation Team — Thu, 13 Mar 2025 19:22:46 +0000

Welcome to Volume 231 👋 Happy Thursday! In this week’s newsletter, we cover: How SaaS Product vidIQ Shifted Strategies to Build a YouTube Behemoth 👀 The Latest in B2B SaaS This Week 🧠 This Week’s Brain Food ➕ The Best Content Across the Web Let’s get into it. Swipe the Content Repurposing Blueprint Used By […]

The post How SaaS Product vidIQ’s Strategic Shift Skyrocketed Sales | Vol 231 first appeared on Foundation Marketing.

The Creator Driving Nearly 200M YouTube Views for vidIQ

Ethan Crump — Thu, 13 Mar 2025 18:20:05 +0000

Selling your brand as the “best-in-class marketing tool” for a specific channel? Bring receipts. Bold claims like these need a visible and consistent presence on said channel, with a demonstrable track record of showing your target audience exactly how your tool helps drive results for your own brand. But it’s not a tall order: Ahrefs […]

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How Vanta Built a $128K/Month SEO Moat | Vol 230

Foundation Team — Thu, 06 Mar 2025 19:52:50 +0000

Welcome to Volume 230 👋 Happy Thursday! In this week’s newsletter, we cover: The Secret Behind Vanta’s $128k SEO Moat 👀 The Latest in B2B SaaS This Week 🧠 This Week’s Brain Food ➕ The Best Content Across the Web Let’s get into it. Repurposing Content and Distribution with Ross Simmonds (What’s Your Process?) Everyone […]

The post How Vanta Built a $128K/Month SEO Moat | Vol 230 first appeared on Foundation Marketing.

How Vanta Built a $128K/Month SEO Moat

Ethan Crump — Thu, 06 Mar 2025 18:39:55 +0000

If you’re relying on just a handful of pillar pages to maintain visibility for key topics, you’re taking a big risk. Constant shifts in Google’s algorithm and the increasing influence of AI-driven search mean that online real estate is more volatile than ever. Look no further than Vanta for a masterclass in building a more […]

The post How Vanta Built a $128K/Month SEO Moat first appeared on Foundation Marketing.

6 Mistakes Killing Your SaaS Google Ads ROI (+ How to Fix It) | Vol 229

Foundation Team — Thu, 27 Feb 2025 19:36:08 +0000

Welcome to Volume 229 👋 Happy Thursday! In this week’s newsletter, we cover: 6 Mistakes Killing Your SaaS Google Ads ROI (+ How to Fix It) 👀 The Latest in B2B SaaS This Week 🧠 This Week’s Brain Food ➕ The Best Content Across the Web Let’s get into it. Repurposing Content and Distribution with […]

The post 6 Mistakes Killing Your SaaS Google Ads ROI (+ How to Fix It) | Vol 229 first appeared on Foundation Marketing.

A Closer Look at Anthropic’s Simple Approach to Customer Success Stories | Vol 228

Foundation Team — Thu, 20 Feb 2025 21:50:25 +0000

Welcome to Volume 228 👋 Happy Thursday! In this week’s newsletter, we cover: A Closer Look at Anthropic’s Simple Approach to Customer Success Stories 👀 The Latest in B2B SaaS This Week 🧠 This Week’s Brain Food ➕ The Best Content Across the Web Let’s get into it. Repurposing Content and Distribution with Ross Simmonds […]

The post A Closer Look at Anthropic’s Simple Approach to Customer Success Stories | Vol 228 first appeared on Foundation Marketing.

How Anthropic Drives 60K+ in Organic Traffic — With One Simple Strategy

Ethan Crump — Thu, 20 Feb 2025 20:50:38 +0000

Even the most cutting-edge technology companies turn to tried-and-tested marketing methods when they need to reach customers. If you want proof, look no further than Anthropic. This AI alignment company — well known for its large language model, Claude — has raised nearly $15 billion in capital across 14 rounds. Despite competing with giants like […]

The post How Anthropic Drives 60K+ in Organic Traffic — With One Simple Strategy first appeared on Foundation Marketing.

6 Mistakes Killing Your SaaS Google Ads ROI (+ How to Fix It)

Ross Simmonds — Sat, 15 Feb 2025 04:24:41 +0000

If your SaaS company is struggling to make Google Ads profitable, you’re not alone. After analyzing hundreds of SaaS advertising campaigns, we’ve identified the key pitfalls that consistently drain ad budgets and tank conversion rates. Here’s how to avoid them and optimize your campaigns for better results. The Economics of Google Ads for SaaS Google […]

The post 6 Mistakes Killing Your SaaS Google Ads ROI (+ How to Fix It) first appeared on Foundation Marketing.